How to Write an Eye Opening Subject Line
While your subject line can make or break your open rate, it remains a small ingredient in your email. You have other email design...
Why You Should Segment Your Email List
Do you batch-and-blast? Buying an email list and blasting people with generic messages? Some email marketers send tons of emails to tons...
5 Email Marketing Tips to Boost Your Conversion Rates
It’s infinitely important to recognize the relationship between strategies and tactics in email marketing. A strategy outlines the...
Why Email Is Better Than Social Media
For every $1 you invest in email marketing, you get $42 in return. It’s very obvious why digital marketing experts favor email marketing...
Newsletter Content Strategy for the Holidays
Holidays are great opportunity to make more sales and grow your brand in the process. This season is special, people have enough savings...
Best Email Newsletter Ideas to Develop Your Brand
Every email newsletter you send to your customers will make or break your brand image in their minds. It's a big matter. The following...
5 November Newsletter Ideas
The greatest email marketers are also the greatest planners. Planning a November newsletter is an exercise in holiday marketing. Why?...
Why You Should Focus MORE On Email Marketing
Email is the engine of any successful digital marketing strategy. One well-planned and well-executed email marketing campaign is enough...
Tom Cruise Marketing or Something
Today's email is about how Tom Cruise's movie, Top Gun, is a purrrrfect example of marketing that you should implement into your business...
Marketing Incest
It sounds disgusting, but it's an actual epidemic plaguing the business world today... Seriously, every time I see this happening I feel...
A Yelling Match With A Client
You may have noticed that I'm not exactly a branding expert... I mean, my emails are wicked boring, right? Actually, there's a good...
3 Non-Copywriting Books For Better Copy
One of the best things you could ever do to improve your copy is to obviously READ great copy. That's obvious. Yet, one of the biggest...
The Walking Dead's Email Marketing Secret
"The Walking Dead is the greatest show on TV ever!" - Francis in 2014 probably. Honestly, The Walking Dead in 2020 makes me wish there...
On the couch with another copywriter
You think you really know someone... You assume totally 'get' that person... You imagine that they'll never do something so surprising...
How Disappointing My Parents Made Be A Better Copywriter
It's time to roll. I just finished one heck of a weekend battling constant migraines, massive UN-motivation, and the slight touch of the...
Arguing With My Girlfriend Made Me A Better Copywriter
Just last night, my girlfriend and I had one those stupid boyfriend/girlfriend arguments that are just so lame it makes you cringe when...
How Dennis Rodman Taught Me To Write Better Copy
Ex-Mr. Prime Carmen Electra can teach you a lot of marketing and bettering your craft. If you're like me and a lot of other people, then...
What Tiger King Taught Me About Marketing
If you haven't seen or even heard of Netflix's latest "groundbreaking drama", Tiger King, then you've been living under a rock since the...
5 Dynamic Strategies To Become A Superstar Freelancer In 2020
DISCLAIMER: This is a 17-minute read. Do you ever ask yourself why all these multi-billion-dollar industries disappear, especially when...
Justin Bieber's Secret To Legendary Email Strategy
In 2009, a barely pre-pubescent Justin Bieber released a single that shot himself straight into the hearts of young girls and made him...
Why Social Media Sucks
I know the subject line may be a bit harsh and whatnot, but hey, that's kind of the point. I really don't know how to phrase it any more...
My Weird Mo-Town Music Hack To Writing A Sales Email In 15 Minutes
I've Pavlov Dogg-ed myself to writing fast emails. I know. It sounds ridiculous. But I've somehow conditioned myself to write...
Meeting New Colleagues As A Freelance Copywriter
The life of a freelance copywriter can be lonely as fuck. You sit all day staring at your screen, writing your fingers off for someone...
How To Do Email Nurturing Like A Boss
Apparently, whoever said marketing is expensive didn't hear about email nurturing campaigns. The concept is straightforward, instead of...
Mini-rant on how to be better at email strategy
Email marketing isn't an effortless skill to learn. It's not hard either. I should know. As an email copywriter, I learned a lot about it...
How To Boost Your Marketing With Storytelling
Everyone loves a good story. In fact, we always have. The art of storytelling dates back to the caveman era, when cave drawings were used...
Why Copywriters Need A Rest Day
Were you or are you an athlete? Do you, at least, hit the gym every so often? Are you a weirdo like me who likes to learn about the lives...
Freelance Copywriting Is Really Difficult (But Worth It)
It's Friday at 430pm. I'm sitting in my kitchen thinking about how I survived today's afternoon slump and this week's intense grind. I...
How Copywriters Can Beat The Afternoon Slump
Post-lunch writing sucks. You're exhausted from being stuffed to the brim from lunch, sluggish with that full belly, drowsy from the...
The Truth About Marketing To Millennials
Millennials are THE WORST. We’re lazy, spoiled, unemployed, highly educated 22 to 36-year-olds living in mom and dad’s basement or the...
5 Essentials of Sexy AF Email Copywriting
Not every business has compelling email copy. You pop up your laptop, click to your inbox, and you’ll see a mountain of unread messages...
How To Make 10k/Month From Your Email List
Just do these 5 things. If you’re a small business owner or entrepreneur, then one of the most important decisions is deciding where to...
